China’s Golden Week’ travel boom masks a bruising price war
Tourists visit the Confucius Temple market area in Nanjing, Jiangsu province, China, on Oct. 1, 2025. Cfoto | Future Publishing | Getty Images BEIJING — The latest sign of hyper-competition, or “involution,” has emerged in China’s tourism industry, adding to concerns about growing deflationary pressure in the broader economy. Over the Oct. 1 to 8…