Understanding the connection to consumers is an important aspect of these partnerships, says creative director Pickup. “People not only want to watch athletes compete, but they also want to be wearing their favourite brands while doing so. It has been done before — think David Beckham in the early 2000s,” she says. Cherry Beagles, founder…
Erin Andrews is bringing her fashion aesthetic to the wrestling world. The sportscaster has signed a deal with the World Wrestling Entertainment company to create a women’s sportswear collection for its Premium Live Events and Superstars. Andrews, in partnership with Constance Schwartz-Morini, cofounder and chief executive officer of SMAC Entertainment, created Wear by Erin Andrews…
When Bottega Veneta’s creative director, Louise Trotter, was spotted in Italian tennis player Lorenzo Musetti’s box during his fourth-round match at Roland-Garros a few weeks ago, it was a subtle but notable sign that the love affair between fashion and tennis was reaching new heights. That same week, Musetti, who’s ranked seventh in the world…
For her first collection since reacquiring full ownership of the brand, Ambush designer Yoon Ahn was feeling experimental. She listened to retro sounds while designing – a mix of James Brown and West African psychedelic funk from the ‘60s and ‘70s – and you could feel it in the clothes, which were a departure from…