Hong Kong’s Gen Z Are Not ‘Lying Flat’—They’re Ambitious, Stressed, and Spending With Purpose
While Gen Z in Hong Kong are sometimes perceived as “Generation Lie Flat” (躺平), content with avoiding overwork and ambition, a new report from Publicis Groupe Hong Kong, GWI, and The Trade Desk suggests this stereotype does not hold. Representing 22% of Hong Kong’s population and commanding an annual spending power of HKD 50 billion,…
