Opinion | Why Labubu craze is just the start of China’s branding boom
Call them China’s Sputnik moments: DeepSeek. BYD and Xiaomi cars. A robot Olympics in Beijing. Huawei’s resurgence. And Labubu. Labubu did its job. The little gremlin doll made it clear that a brand being from China is no longer shorthand for cheap. Pop Mart has built trust to such an extent that company management is…