Pharrell Williams and Nigo’s Icecream brand enters women’s streetwear

Pharrell Williams and Nigo’s Icecream brand enters women’s streetwear

Translated by Nazia BIBI KEENOO Published July 28, 2025 Icecream introduces its first-ever women’s collection for fall-winter 2025, fronted by Spanish rapper BB Trickz. Known for its bold graphics and skate-culture DNA, the streetwear label reimagines its early 2000s classics through a feminine lens. Icecream presents its first women’s collection – Lauren Leekley pour Icecream…

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BB Trickz stars in Icecream campaign for its first women's collection

BB Trickz Stars in Pharrell Williams-owned Icecream Women’s Campaign

Y2K BEAT: Icecream, the fashion label founded by current men’s creative director at Louis Vuitton Pharrell Williams and current Kenzo creative director Nigo, unveiled its inaugural women’s collection on Thursday with a campaign featuring young Spanish rapper Belize Nicolau Kazi, professionally known as BB Trickz. Photographed by Lauren Leekley, Kazi sports a range of Y2K-inspired…

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