Chanel Opens Official Account for Its Fashion Business on Xiaohongshu
LONDON — Chanel last week finally jumped on the Xiaohongshu bandwagon and posted its first video to promote the brand’s Métiers d’Art 2025 collection revealed in Hangzhou last December. The 34-second clip, featuring model Liu Wen sharing her experience opening the show, so far has garnered 2,700 likes and 331 comments, and helped the brand…