The Hong Kong Tourism Board invited more than 1,700 influencers from around the world to the city between 2023 and last year, with the internet personalities having a combined following exceeding 1.6 billion. Responding to an inquiry from lawmaker Chan Hoi-yan, the Culture, Sports and Tourism Bureau said the board had invited 1,730 influencers to…
The Hong Kong Tourism Board has arranged for Khaby Lame, the KOL with the largest number of TikTok followers worldwide (over 160 million), to visit Hong Kong. The Tourism Board hopes that more international tourists can be attracted to visit Hong Kong in person to experience the unique charm of the city via Khaby’s experience sharing. Time for…
China is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is a major shift as Beijing looks to refine its “soft power” campaigns. This new strategy aims to reshape China’s public image by connecting directly with younger audiences through cultural exchange and…
Senegalese-Italian influencer Khaby Lame, the most followed figure on a short video platform, began his journey in China on September 9 and has attracted significant attention in the country. Lame boasts 162 million followers on TikTok, where he is celebrated for his silent videos that humorously critique overly complicated life hacks. According to Forbes, his…