AIA Rethink Healthy

Shifting perspective on health marketing: How AIA Indonesia’s ‘Rethink Healthy’ campaign redefined insurer as a lifestyle ally

Behind AIA Indonesia’s success in winning the Silver Award for Best Awareness Campaign lies a philosophy that goes far beyond traditional health marketing. For AIA, the objective isn’t merely to promote products or services, but to become a meaningful companion in people’s health journeys — reinforcing that wellbeing is not a one-off decision, but a…

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Glass ceiling shattered: 45% of top Hong Kong financial sector roles go to women

Glass ceiling shattered: 45% of top Hong Kong financial sector roles go to women

Hong Kong’s financial sector has seen strong growth in the number of women taking up senior positions and board directorships in recent years, driven by regulatory changes and corporate initiatives promoting gender diversity, according to a survey released on Tuesday. Women held 45 per cent of senior leadership roles – namely CEO, managing director and…

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