
The unthinkable accessory that’s upended the fashion industry and left brands struggling to keep up
Claudia Chisholm was representing the luggage company she inherited from her father at a 2008 hunting and outdoors trade show when the business took a turn she never saw coming. Customers kept strolling in, looking at the high-end briefcases and leather goods, including wallets and bags ‘with embroidered critters’ she’d expected to be a surefire…