Spring Festival movie season fuels holiday consumption in China

    Spring Festival movie season fuels holiday consumption in China

    Chinese cinemas are boosting the holiday economy through various marketing and promotion campaigns during the Spring Festival movie season. The nine-day holiday, the longest Spring Festival movie season in history, has delivered a vibrant screening feast of comedies, action films, animations, and sci-fi productions to audiences nationwide. As of Saturday, the 2026 Spring Festival box…

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    China's daily passenger trips up nearly 20 pct during New Year holiday

      China’s daily passenger trips up nearly 20 pct during New Year holiday

      China recorded an average of 198 million daily inter-regional passenger trips during the three-day New Year holiday that ended on Saturday, marking a year-on-year increase of 19.62 percent, official data showed Sunday. The total number of passenger trips during the holiday reached 595 million, highlighting robust travel demand, according to the Ministry of Transport. Highway…

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      China's New Year holiday box office tops 680 mln yuan

        China’s New Year holiday box office tops 680 mln yuan

        China’s New Year holiday box office has surpassed 680 million yuan as of 14:30 on Saturday, the final day of the three-day break, according to data from online ticketing platform Maoyan. In Beijing, Huaxia Film Center, China’s first high frame rate LED multiplex, has emerged as a top destination for film enthusiasts. Featuring high dynamic…

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