China launches film-driven tourism campaign to boost holiday consumption

China launches film-driven tourism campaign to boost holiday consumption

China has launched a film-driven tourism campaign to boost holiday consumption during the National Day and Mid-Autumn Festival break, running from October 1 to 8, with service providers across the country rolling out themed activities, discounts, and cross-industry promotions. This includes a national campaign titled “Travel Following Movies,” which, alongside the Film Consumption Year initiative,…

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Rural destinations across China draw holiday crowds with folk festivals, immersive cultural experiences

Rural destinations across China draw holiday crowds with folk festivals, immersive cultural experiences

Rural tourism across China has surged during the National Day and Mid-Autumn Festival holiday, fueled by immersive folk celebrations and innovative cultural markets that are drawing urban travelers to countryside destinations. In Mashan County of Nanning City, south China’s Guangxi Zhuang Autonomous Region, a cultural celebration combining folk customs, local cuisine, intangible heritage, and traditional…

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Foreign tourists flock to China for culture, scenic allure amid holiday visa boost

Foreign tourists flock to China for culture, scenic allure amid holiday visa boost

China’s upgraded visa policies are fueling a surge in foreign tourism during the eight-day National Day and Mid-Autumn Festival holiday, with international visitors flocking to cities such as Chongqing in southwest China to experience the country’s cultural richness and scenic allure. Chongqing has emerged as a popular stop for overseas travelers in recent years due…

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