Hitting 100 Million RMB in One Night — What Chicjoc Got Right
China’s Double 11 shopping period this year once again proved the scale of the country’s consumer market: online retail sales reached nearly 2.4 trillion yuan, or $337.69 billion, marking double-digit, year-over-year growth. While major platforms kept sales reports intentionally low-key, several breakout brands delivered performance that cut through the noise. Among them was Chicjoc. Its…