Prediction market platforms in the US, like Polymarket, allow customers to bet on binary outcomes of future events and overlap with sports betting. Photo: AP

    Opinion | Why Hong Kong is hitting pause on basketball betting

    Many Hongkongers would have been surprised last week that the government was postponing the introduction of basketball betting. It was only months ago that the bill had been enacted by the Legislative Council. So clearly it was a matter that fell within our high degree of autonomy. And the Hong Kong Jockey Club was known…

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    Coca-Cola & The Premier League: A Goal Scoring Partnership For 2025/26

    At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s return as the Official Soft Drink Partner of the Premier League for the 2025/26 season looks like a brand-building tap-in. Dr. Will Caruso, senior marketing scientist, and Carlos Villanueva, marketing scientist, explain why this is a goal-scoring opportunity, firmly grounded…

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