The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing

The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing

The fashion and beauty marketing function is in flux. In 2025, both industries face a number of challenges — from increasing customer acquisition costs to competing for attention across saturated channels. Although inflation has waned, consumers have a diminished appetite for discretionary spending amid today’s turbulent global economy. This market reality requires brands to make…

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The AI Models Replacing Fashion Models And Business Models

The AI Models Replacing Fashion Models And Business Models

Virtual model wearing different three different outfits promoting three different skincare products. ChatGPT Fashion modeling faces significant technological disruption as AI platforms expand beyond basic model generation into comprehensive content creation systems. Precedence Research projects the AI fashion market will reach $60 billion by 2034, with annual growth rates of nearly 40%. The transformation happening…

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Introducing The Brain of Fashion

Introducing The Brain of Fashion

When I first started writing The Business of Fashion in 2007 as a blog and occasional newsletter, it was simply a place for me to explore an industry that had always fascinated me. At the time, blogs and newsletters like mine were completely new to the fashion industry. At 6am London time, mine was the…

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Lectra’s Long-Term Lens on Fashion’s Future

Lectra’s Long-Term Lens on Fashion’s Future

Out of the fashion leaders polled in the 2025 BoF-McKinsey State of Fashion Executive Survey, “uncertainty” was the most common sentiment. Just 20 percent of respondents expected market conditions from 2024 to improve, while 41 percent expected conditions to remain the same and 39 percent expected them to worsen. Consumer confidence and appetite to spend…

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Aerial views of the village of Trawden, in Pendle, which is the local authority which has the biggest disparity in housing asylum seekers compared to homeless people

Proof UK cares more about asylum seekers than its own citizens? Shock figures show councils are housing up to 10 times more asylum seekers than homeless people

Seventeen councils are accommodating up to 10 times more asylum seekers than homeless people, analysis suggests. The biggest disparity was seemingly in Pendle, a borough inside Reform’s newly-gained Lancashire authority. Latest Government data shows 453 asylum seekers are being housed in Pendle. In contrast, only nine homeless households are in temporary accommodation. Critics of Britain’s…

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