Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035
New BCG and Women’s Wear Daily (WWD) Report Reveals How Younger Consumers Are Reshaping Fashion Through AI, Social Influence, and New Definitions of Brand Loyalty BOSTON, Oct. 29, 2025 /PRNewswire/ — Gen Z and Gen Alpha are projected to account for 40% of fashion spending within the next decade. These generations spend 7% more of their…