Shilla Duty Free partners with LINE FRIENDS for Hong Kong airport campaign
BEAUTY&YOU by The Shilla Duty Free has launched a new campaign with popular characters LINE FRIENDS at Hong Kong International Airport, marking the characters’ 15th anniversary with an immersive retail and experiential activation. Running until 6 July, the “From BROWN to YOU – Pack the Joy at SHILLA” campaign represents the first collaboration between BEAUTY&YOU…