Asics Bets on Chinese Creativity, Takes Lisa-approved Empty Behavior to Paris
PARIS – Asics highlighted its leverage of global reach and cultural resonance with the global launch of its latest tie-up with the Shanghai-based experimental label Empty Behavior, the go-to footwear brand for Blackpink member Lisa during tours. The two brands teamed on a new Hypersync model, built around a ballet-meets-wrestling narrative, that was introduced at…
