What’s Up With App-E, ESPN’s New (and First-Ever) Mascot?
Tomorrow, Thursday, Aug. 21, 2025, will mark the launch of the new direct-to-consumer ESPN app, named, well, ESPN. The former(ly branded) “Worldwide Leader in Sports” is now all-in — and “All in One Place,” as the new branding hammers home — on streaming. ESPN has also gone all-in on marketing the hell out of this…