adidas kicks off Hong Kong football culture to ComplexCon via Dentsu Hong Kong
Hong Kong – adidas Originals and Dentsu Hong Kong recreated the city’s football streets at ComplexCon this week, turning a convention hall into a live showcase of sport and style. The brand’s Provision Store (愛迪達辦館) drew directly from Fa Yuen Street, the city’s iconic football jersey district, blending kits, street fashion, and local flair. At…