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Fashion Icon Archetype-Focused Campaigns : Archetypes Campaign

Fashion Icon Archetype-Focused Campaigns : Archetypes Campaign

The Alaïa Summer Fall 2025 Archetypes campaign presents a masterclass in brand storytelling. The strategic marketing initiative effectively captures the essence of the maison’s design philosophy through evocative Mediterranean imagery and powerful model casting. Shot in the South of France’s golden light, the Archetypes campaign frames supermodels Anok Yai and Binx Walton as modern embodiments…

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From riches to rags: Hong Kong’s veteran property investors grapple with market downturn

From riches to rags: Hong Kong’s veteran property investors grapple with market downturn

Hong Kong’s commercial market declines have left some of the city’s once-prosperous veteran investors struggling financially, with experts expecting distressed sales to continue amid plunging property valuations. In April, receivers took over the luxury detached mansion in Pok Fu Lam where “Cassette King” David Chan Ping-chi and his family had lived since the 1980s, marketing…

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Luxury Auto-Branded Fashion Lines : Balenciaga x Automobili Lamborghini

Luxury Auto-Branded Fashion Lines : Balenciaga x Automobili Lamborghini

The Balenciaga x Automobili Lamborghini collaboration represents a fusion of high fashion and automotive excellence as the collection merges the distinct design languages of both luxury brands into a cohesive Fall 2025 collection. This partnership extends across multiple product categories, including apparel, leather goods, and accessories. Throughout, one can witness signature Balenciaga silhouettes reimagined with…

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Allianz拓港旅保 盼市佔入三甲 將公布銀保合作 夥大灣區航空推產品

港人疫後對旅行的熱愛不減,保險公司冀搶佔旅遊保險的機遇。Allianz Partners亞太區執行官Vinay Surana表示,希望拓展香港旅遊保險市場份額,透露未來兩個月會公布銀保合作,亦快將推出與大灣區航空合作的服務(offer),加上旅遊保險為代理向客戶銷售的熱門產品,目標數年內打入本港市場頭三位。 Surana接受訪問時表示,與其他業務相比,希望擴大旅遊保險市場份額,因觀察到當中巨大的機遇。他引述最新調查顯示,90%香港旅客表示會購買旅遊保險,反映需求強勁。 公司會多管齊下攻佔香港旅遊保險市場,當中航空公司為關注的重點。Surana說,現時公司為大灣區航空公司的保險合作夥伴。至於本港旗艦航空公司國泰航空(00293)和旗下香港快運航空,則正與其他保險公司合作,公司一直與他們聯繫,希望有適合機會展示價值;同時,亦會擴大與旅行社及其他代理的合作。 旅行中斷理賠頻率大增 不過,透過中間銷售渠道攻佔市場,亦有相應挑戰。Surana提到,旅行保險產品可能是保險產品中損失率(loss ratio)最低的,惟挑戰在於獲客成本。他說,亞洲許多國家合作夥伴會收取高昂佣金,尤其是非金融機構的旅遊 Source link

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