Too many sales, not enough Ssense: The fall of fashion’s favorite independent retailer
“I’m on page 74 of the Ssense sale.” What started as a joke on TikTok and Reddit became a meme that defined the platform’s identity. Once seen as a bridge between culture and commerce, the Canadian e-commerce company — founded in 2003 by Syrian-Palestinian brothers Rami, Bassel and Firas Atallah — is now in administration. It filed…