This strategic shift by mainland tech firms into a city of about 7.5 million people raises the question of how much market size is driving these firms’ decisions. While Hongkongers do have significant purchasing power, the city offers more than just impressive statistics. It serves as a low-risk laboratory for companies eager to explore their global ambitions.
Hong Kong can be an ideal testing ground for firms which have learned costly lessons from their international forays so far. Its blend of Chinese business acumen and global connectivity allows companies to validate products with minimal adaptation. Cultural similarities and shared consumer behaviour mean businesses can implement their models without significant modifications. For instance, students and new immigrants from the mainland in Hong Kong had already been using RedNote, facilitating a seamless market entry.
Moreover, Hong Kong’s mature infrastructure provides a competitive advantage over other regions. The city ranks among the top 10 globally for trade logistics, according to the World Bank, and boasts a robust talent pool. This efficiency shortens launch timelines, a crucial factor compared to the logistical challenges faced elsewhere.
