Published on
January 12, 2026
The Hong Kong International Travel Expo (ITE), regarded as the premier trade fair of the Asian tourism industry, is going to hold its 2026 edition at the Hong Kong Convention and Exhibition Centre from June 11 to 14. This year the event, which is now celebrating its 40th anniversary, encompasses both B2B and B2C parts, thus giving the travel sector a chance to discover fresh opportunities for both businesses and individual travelers. Consequently, ITE Hong Kong has firmly established itself as the indispensable venue for the global supplier-stakeholder connections.
ITE Hong Kong 2026: A Global Hub for the Travel and Tourism Industry
For four decades, ITE Hong Kong has been at the forefront of connecting the travel and tourism sectors, offering an expansive view of the latest trends, services, and destinations. In 2026, the event will feature a comprehensive programme that spans two business days and two open days, providing valuable networking opportunities for trade professionals, as well as insights for individual travellers.
The event has garnered significant support from the Chinese Ministry of Culture and Tourism, the Hong Kong Tourism Board, and various other organisations, showcasing its importance in the global tourism industry. Exhibitors from around the world will converge in Hong Kong to meet with buyers, industry experts, and thought leaders, all eager to showcase new travel experiences, destinations, and technological innovations.
Highlighting the Asian Market: A Gateway to the Greater Bay Area
ITE Hong Kong plays a vital role in opening doors to key Asian markets, particularly the Greater Bay Area (GBA) of China, which encompasses cities such as Hong Kong, Shenzhen, and Guangzhou. This region represents a dynamic economic zone with a combined GDP of $2.1 trillion USD in 2024, making it a powerhouse for tourism and travel-related businesses. A substantial 67% of ITE’s visitors are from the GBA region, underscoring the significance of this event for travel professionals targeting Asian markets.
As Hong Kong continues to attract millions of outbound tourists annually, the exhibition provides a timely platform for tourism businesses to engage with a growing customer base. In 2024, the city recorded 104.7 million outbound trips, with spending reaching $28.9 billion USD, ranking Hong Kong among the top 15 largest markets globally. This reflects the region’s increasing role as a central hub for both regional and international tourism.
Exhibitors and Seminars: A Hub of Learning and Networking
With over 500 exhibitors from 64 countries and regions, ITE Hong Kong 2026 will offer an extensive showcase of travel products, services, and destinations. Notable highlights include dedicated areas focusing on youth travel, family tourism, eco-friendly destinations, and premium travel experiences. Additionally, the exhibition will host more than 130 seminars, attracting thousands of attendees interested in learning about the latest developments in the tourism industry.
The event will also feature a range of networking opportunities, including business matching sessions and live demonstrations. These sessions are designed to foster partnerships between travel agencies, tour operators, and service providers, facilitating future collaborations in both the leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors.
A Growing Focus on Premium Individual Travel
ITE Hong Kong 2026 will place a particular emphasis on premium individual travel, an area of increasing interest among affluent consumers. According to attendee surveys, 72% of respondents preferred personalised travel experiences to more remote destinations, and 48% had travelled three or more times in the past six months. As travel demand continues to grow, ITE Hong Kong serves as a prime platform for travel businesses to showcase their high-end offerings, from bespoke itineraries to luxury travel packages.
The event’s B2C segment will allow direct engagement with individual consumers, offering them the chance to book trips, receive expert advice, and make arrangements for their next getaway. This hands-on approach enhances the experience for visitors, making it easier to plan their future travels while exploring new destinations.
ITE Hong Kong 2026: Shaping the Future of Travel and Tourism
ITE Hong Kong 2026 will be a remarkable event where all the travel and tourism sectors will be represented. This event will definitely be every dealer’s and seller’s first choice as it will be the time when all the industry professionals will be amazingly connected, knowledge will be shared very easily and lots of new opportunities will be revealed next. ITE Hong Kong 2026 guarantees no less than full access to the world’s tourism trends and insights for both, travelling professionals who want to enlarge their contacts and those who just want to get inspired for their coming trips.
