Published on
January 12, 2026
Hong Kong, one of Asia’s most dynamic and cosmopolitan cities, will play host to the 40th ITE Leisure and the 21st ITE MICE events in 2026. Set to be held at the renowned Hong Kong Convention and Exhibition Centre from June 11 to June 14, 2026, this global tourism trade show is set to be a landmark event in the travel and MICE industries. As Asia’s premier platform for travel trade professionals, ITE Hong Kong is poised to make history, celebrating its 40th anniversary with an unparalleled lineup of activities and exhibitors. This iconic event will feature both B2B and B2C programs, allowing tourism professionals, businesses, and consumers to engage directly with some of the most significant players in the travel and MICE sectors.
Celebrating Milestones: A New Era for ITE Hong Kong
In 2026, ITE Hong Kong will bring together an impressive range of over 500 exhibitors from more than 64 countries and regions, including representatives from 22 countries outside Asia, such as Africa and Europe. The exhibition will be a hub for travel professionals seeking to expand their networks, enhance partnerships, and create new business opportunities within Asia’s travel industry. The show is expected to attract more than 7,000 trade visitors, including top-tier travel agents and MICE professionals, from across Asia and beyond.
Key Highlights and Features of ITE Hong Kong 2026
- Exhibitors from 64 Countries: Representing a diverse mix of international destinations and travel products.
- High-Profile Attendance: Over 50 Key Opinion Leaders (KOLs) will tour the event, ensuring optimal exposure and high-level networking opportunities.
- Dedicated Programs for Buyers and Sellers: Exclusive business matching sessions will be available, fostering a platform for trade and collaboration between exhibitors and buyers.
- Government Support: ITE Hong Kong receives strong backing from China’s Ministry of Culture and Tourism, with numerous official trade delegations attending from various Guangdong cities.
- B2B and B2C Engagement: Dedicated trade days will provide space for professional exchanges, while public days cater to individual travelers and industry enthusiasts.
ITE Hong Kong 2026: A Gateway to Asia’s Travel Market
Hong Kong stands as one of the world’s largest outbound travel markets, ranking 14th globally with an impressive 104.7 million departures in 2024. This substantial travel market underlines the city’s importance as a gateway for travel and tourism professionals to connect with premium FIT (Free Independent Travelers) and MICE visitors. In 2025 alone, Hong Kong recorded over 2.32 million departures between December 24 and December 28, signaling a robust travel demand during key holiday periods.
Notably, 67% of trade visitors at ITE Hong Kong come from the Greater Bay Area (GBA), an economic powerhouse that includes Hong Kong, Shenzhen, and Guangzhou—regions that collectively contribute to a GDP of US$2.1 trillion. This region remains a critical source of international tourism, with visitors from across the GBA flocking to ITE for business opportunities, cultural exchanges, and to explore new travel and tourism trends.
What Attendees Can Expect at ITE Hong Kong 2026
For businesses looking to expand their presence in Asia, ITE Hong Kong 2026 will serve as an invaluable platform. It provides a unique opportunity for B2B meetings between sellers and buyers, allowing exhibitors to showcase their products and services directly to a targeted audience. Business matching programs will be a key feature, offering curated sessions where international suppliers can meet with local buyers and travel professionals.
Public Days will see a large turnout from travelers and consumers, with a special emphasis on promoting premium FIT experiences. As evidenced by previous events, 43% of public visitors have shown interest in booking travel directly at the event, making it a prime location for last-minute sales and bookings. Attendees can explore a wide range of products including luxury travel experiences, family travel packages, and sustainable travel options.
Who Should Attend ITE Hong Kong 2026?
- Travel Agents: Those seeking new suppliers and products, as well as fresh trends in Asia’s outbound travel market.
- MICE Organizers: Those planning large corporate events, conferences, and meetings, looking to source destinations and services for business travel.
- Tourism Professionals: Those in marketing, hospitality, and other travel-related services who wish to expand their networks.
- Consumers: Interested individuals and families looking for new travel experiences, with the option to book directly at the event.
Why Hong Kong?
Hong Kong’s reputation as a global tourism hub cannot be overstated. The city offers an exceptional blend of cultural experiences, iconic landmarks, and modern amenities, making it a top choice for both business and leisure travel. Its well-connected international airports, renowned public transport system, and the city’s proximity to major Asian markets make it a prime destination for tourism professionals seeking opportunities across Asia and beyond.
Statistics at a Glance:
- 502 Exhibitors: From 64 countries, 88% from outside Hong Kong.
- 7,627 Regional Trade Visitors: Including 46% from travel agencies and 15% from MICE.
- 70,212 Public Visitors: Reflecting the high demand and consumer interest.
- GBA Region: Dominates with 67% of trade visitors.
Looking Forward to ITE Hong Kong 2026: The Future of Asia’s Travel Market
ITE Hong Kong 2026 will not only celebrate the milestone of its 40th anniversary but also continue to innovate and expand its role as Asia’s leading travel trade fair. With support from major government bodies, and a focus on both B2B and B2C engagement, this year’s event promises to be a game-changer for the travel industry. Businesses looking to tap into Asia’s dynamic and rapidly growing travel market cannot afford to miss this one-of-a-kind event.
