Five years since the first exhibition, the public perception of ASMR has shifted dramatically. “In 2020, people laughed at ASMR. It was this sort of almost taboo thing,” he says. “It’s much less taboo now. People are a lot more open about it.”
In these few years, ASMR has emerged as a subversive response to our accelerating digital landscape. While smartphones get faster, screens brighter and bandwidth quicker, ASMR content deliberately moves in the opposite direction—embracing slowness, softness and empathy.
As Hong Kong becomes the latest city to host this experimental exhibition, Taylor-Foster is curious to see how local audiences will respond. Whether visitors are ASMR enthusiasts or newcomers to the concept, it offers an invitation to pause and reconsider not just what art can be, but how we connect with each other in an increasingly isolated world.
