Published on
January 23, 2026
CSTS Enterprises, a prominent name in the global sports tourism and corporate travel sector, has teamed up with the esteemed School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU) to launch an exciting business consultancy project. This collaboration, starting today, is designed to provide Master of Science (MSc) students with invaluable, hands-on experience as they tackle real-world challenges facing sports tourism and corporate travel.
The 13-week consultancy project, running from January 23 to April 30, 2026, is an incredible opportunity for PolyU students pursuing MSc degrees in International Hospitality Management and International Tourism and Event Management. These students will work in teams to offer strategic solutions and actionable recommendations to CSTS Enterprises and its subsidiary Connexus Travel.
The initiative promises to bridge the gap between academic theory and the practical demands of the tourism and hospitality industry, equipping students with the skills they need to thrive in their future careers. Under the guidance of PolyU’s expert faculty, students will collaborate closely with CSTS’s project leaders, crafting comprehensive presentations and strategic reports that will contribute to real business decisions.
A New Era of Collaboration Between Academia and Industry
The partnership between CSTS Enterprises and PolyU marks a significant milestone in the development of future hospitality leaders. Through this initiative, students will have the unique opportunity to gain exposure to cutting-edge industry practices, particularly in the sports tourism and corporate travel sectors, where CSTS is a recognized expert.
“We are truly honored to collaborate with PolyU’s School of Hotel and Tourism Management in a project that combines academic rigor with real-world business challenges,” said Sharon Li, Group Director, Corporate Strategy & Sustainability at CSTS Enterprises. “This partnership enables us to share our extensive industry knowledge with the next generation of hospitality leaders, while also benefiting from fresh perspectives and innovative ideas from the students.”
The project will focus on high-impact areas such as hotel operations, event management, and sports tourism, allowing students to apply their academic learning in real-time scenarios and gain insights into the complexities of these industries. The collaboration reflects the commitment of both CSTS Enterprises and PolyU to nurture the future of the global hospitality and tourism industry.
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Dr. Tony Tse, Professor of Practice at PolyU, emphasized the significance of the collaboration: “This project creates an ideal synergy between cutting-edge academic training and practical challenges faced by leaders in hotel operations, sports tourism, and event management. The partnership with CSTS Enterprises offers our MSc students invaluable opportunities for hands-on experience, allowing them to contribute meaningful strategic value while gaining insights into industry operations.”
Expanding Horizons Beyond Consultancy
This partnership between CSTS Enterprises and PolyU is just the beginning of what is expected to be a long-lasting collaboration. The two organizations are already exploring further opportunities to expand the relationship, including providing priority internship tracks for participating students, creating scholarship programmes, and offering special recognitions for those excelling in the areas of sports and travel innovation.
The consultancy project is part of CSTS’s broader strategy to strengthen its position as a leader in the sports tourism sector. The company continues to build on its reputation for offering integrated marketing solutions and corporate travel services, working with major sports events like the FIFA World Cup and Formula 1 to provide unique, experience-led marketing initiatives.
About CSTS Enterprises Inc.
Headquartered in Hong Kong, CSTS Enterprises is a leading provider of innovative solutions in sports tourism, corporate travel, and integrated marketing. The company has a strong focus on developing end-to-end marketing strategies that connect large-scale sports events with local and regional brands. CSTS’s tech-driven efficiency in corporate travel programs and event management is transforming the way businesses approach corporate travel, ensuring a seamless and value-driven experience for their clients.
Through its subsidiary Connexus Travel, CSTS Enterprises also provides personalized travel management services, ranging from leisure and corporate travel to sports and MICE travel. With more than 78 years of experience in the industry, Connexus Travel has earned its place as one of Hong Kong’s most trusted travel agencies.
About PolyU School of Hotel and Tourism Management
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University has earned a stellar reputation as a global leader in hospitality and tourism education. For nine consecutive years, the school has been ranked No.1 globally in the Hospitality and Tourism Management category, according to Shanghai Ranking’s Global Ranking of Academic Subjects. The school’s commitment to blending academic excellence with industry relevance is exemplified by its innovative teaching approach, which includes Hotel ICON, a teaching hotel that provides students with practical, hands-on training in real-world hospitality operations.
Looking Toward the Future: Shaping Tomorrow’s Hospitality Leaders
With this partnership, CSTS Enterprises and PolyU are not only contributing to the education of the next generation of hospitality leaders but also enhancing the broader sports tourism and event management sectors. The consultancy project offers students a chance to shape the future of the industry by delivering innovative solutions that address real-world business challenges. As CSTS Enterprises continues to expand its footprint in the global sports tourism and corporate travel markets, this collaboration will provide a steady stream of fresh talent equipped with the skills and knowledge to drive the industry forward.
