Hong Kong Tourism Board (HKTB) has launched a new video series, titled “Four Corners of Hong Kong”, featuring four captivating short films that take viewers on a journey to the city’s four corners – north, south, east and west, inspiring visitors to engage in in-depth natural travel.
Hong Kong has always been the ultimate getaway of avid travellers, drawn by its unique blend of breathtaking coastal scenery, lush greenery, and a dynamic cityscape just a stone’s throw away. With its long-standing commitment to green tourism, HKTB offers visitors enticing insights about the city’s spectacular hiking trails, outlying islands and the Geopark on its Hong Kong Great Outdoors webpage.
HKTB recently teased the campaign with an exclusive preview on Instagram, Facebook and TikTok, and released the first full video of the four-part series on 12 March on the Discover Hong Kong YouTube channel. The remaining three episodes will come one after another throughout the coming fortnight. The video will also be released on the HKTB’s Xiaohongshu, Douyin and Weibo platforms.
The videos transport viewers on an epic, fun-filled adventure in four spectacular corners of Hong Kong, climbing mountains and diving into the sea, travelling east to Sai Kung, south to Po Toi Island, Stanley, and Ap Lei Chau, west to Lantau Island, and north to Robin’s Nest Country Park. Each location has its own special charm and offers a distinct outdoor experience, demonstrating the diverse appeal and boundless potential of ecotourism in Hong Kong.
To increase the campaign’s visibility, HKTB has leveraged the distinct charms of Taiwanese and Thai celebrities to enthrall viewers around the globe with gripping narratives and captivating scenery.
Thai actress Eye Kamolned Ruengsri, who stars in hit dramas such as “Notification” and the Thai version of “My Love from Another Star”, brings her passion for travel vlogging to the episode featuring the north of Hong Kong, releasing on 15 March. In an intimate vlog-style narrative, Ruengsri takes viewers on a reflective and enlightening tour of the newly opened Robin’s Nest Country Park in Hong Kong’s northernmost region.
Ruengsri delves into the rich history of the area, visiting sites such as the abandoned Lin Ma Hang Lead Mine, which offers a glimpse into the area’s mining past, and shows viewers remnants of World War II-era Japanese Pillboxes at Ah Kung Kok and Shan Tsui as well as the Grade 4 2-listed MacIntosh Forts (Kong Shan) along the boundary with the Mainland. The film also follows Ruengsri’s moments of relaxation as she sketches gorgeous red azaleas and majestic views of the Shenzhen Wutong Mountain Scenic Area.
Meanwhile, popular singer Wayne Huang (left) from Taiwan, has teamed up with an actor from the new generation, Payne Peng (right), also from Taiwan, who stars in the acclaimed drama series “Oh No! Here Comes Trouble”, for an exciting island-hopping adventure in the episode featuring the south of Hong Kong, releasing on 21 March. Combining the popular, light-hearted style of variety shows going viral in Taiwan and the duo’s witty banter and humorous interactions, the video is an entertaining and engaging watch and is sure to whet viewers’ appetite for the district’s coastal treasures.
The east episode, “Experience HK100 – Asia’s Premier Trail Race: A Unique Journey Through East Hong Kong”, released on 12 March, follows elite trail runners from the world-renowned Hong Kong 100 Ultra Marathon on an exhilarating journey through the unforgettable landscapes of east Hong Kong. The video takes viewers into the splendor of Hong Kong UNESCO Global Geopark, including Po Pin Chau and the East Dam of High Island Reservoir, and features awe-inspiring geological wonders like the rhyolitic hexagonal rock columns, which were crafted over millions of years by nature’s hand.
The final video in the four-part series, releasing on March 18, features runners from the TransLantau by UTMB trail race tackling the ultimate outdoor challenge of racing across Hong Kong’s largest island. The film captures the athletes’ ascent to Lantau Peak, Hong Kong’s second-highest mountain, and Sunset Peak, the third-highest mountain, before descending to the lush, tree-lined shores of Pui O Beach. Pushing themselves to their physical limits, the runners follow a route that takes in must-visit attractions like the Big Buddha, Ngong Ping 360 and Tai O Fishing Village. It’s a gruelling challenge with the prize of awe-inspiring views of some of Hong Kong’s most iconic landmarks.
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