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Elon Musk has announced that X, formerly Twitter, will be overhauling the presentation of adverts on the platform this week.
The tech billionaire said that all hashtags will be removed from adverts on the site from Friday, describing them as an “esthetic nightmare.”
Musk wrote on X on Thursday: “Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X.”
Hashtags have been used by advertisers to maximize engagement with their products by tagging posts with popular trends.
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