Eco Crops Ltd, based in Cumbria, was named the overall winner of the 2025 Sustainability Award at Glee, the UK’s leading outdoor home and garden trade show.
Their brand-new retail-ready range of sustainable Eco Wood Products, including their popular, uniquely made Eco Ramial Chipped Willow Mulch, clinched the award.
The award is one of three top ‘Champion of Champions’ accolades at the show.
The recognition comes after their first-ever appearance at Glee, located at the NEC Birmingham.
Neil Watkins, founder and managing director of Eco Crops Ltd, said: “Sustainability has always been at the heart of everything we do.
“Our full-cycle approach supports British farmers, protects the planet, and delivers premium, eco-friendly products.
“We couldn’t be more proud to have received such a relevant award.”
Other Eco Crops Ltd products, Eco Soft Animal Bedding and Eco Willow Wood Briquettes, were also shortlisted for the New Product Awards.
They were selected from 340 entries across 14 product categories.
The Cumbria-based company works with more than 100 farmers and landowners in the UK, supporting them from planting through to sustainably harvesting renewable, short rotation coppice (SRC) willow crops.
Neil Watkins said: “It’s about creating a sustainable and profitable farming future that operates hand in hand with nature while introducing premium-quality, eco-friendly products to the market to meet growing demand from eco-conscious consumers.”
The company supplies its range of Eco Wood Products in various sizes and quantities, trusted by stockists and customers throughout the UK.
Their latest product launch in convenient 40L volumes is a major investment driven by customer insight and increasing market demand for 100 per cent natural, locally sourced, and eco-friendly British products.
Reflecting on the show, Neil Watkins added: “It has been a privilege to exhibit at such a renowned and prestigious industry event.
“The positive feedback and support we’ve received confirm that our products are exactly what retailers and their customers are looking for.
“We have made some major connections and are pleased to have already welcomed several new stockists on board.
“We’re looking forward to what the future holds for Eco Crops Ltd.”
