The Professional Darts Corporation has revealed cinch as an official partner of the 2026 Premier League Darts, marking the second year of the partnership.
The renewed partnership builds on the momentum from last season, where cinch’s brand presence and fan-focused activations resonated strongly with the sport’s following.
Avril Palmer-Lavery, Chairman of Constellation Automotive Group, cinch owners, said: “We’re thrilled to be back for a second year with the Premier League Darts. The 2025 season exceeded expectations, particularly in terms of social engagement and fan connection.
“Our broadened cinch offering, spanning used, new and servicing, aligns perfectly with this audience, and we look forward to bringing even more value to fans throughout 2026.”
The cinch logo will feature prominently on the Premier League stage, as well as on the shirt sleeves of all players and officials.
Fans can look forward to even more cinch-led experiences throughout the season, from competitions and player social content to at-event and online promotions.
Luke Littler, Luke Humphries, Michael van Gerwen, Stephen Bunting, Gerwyn Price, Jonny Clayton and debutants Gian van Veen and Josh Rock will compete for the title in 2026.
PDC Chief Executive Matt Porter said: “We are delighted to welcome cinch back as an official partner for 2026. Last year’s collaboration delivered fantastic results, both for cinch and for the sport, and we’re excited to build on that success.
“With the sport continuing its record-breaking growth, cinch remains an excellent partner as we take the Premier League to new heights.”
