For far too long, women have had to settle for unisex sneakers that never quite spoke to their personal sense of style—or fit their feet the way they deserved. If you’ve ever searched endlessly for a pair that feels tailored to your feminine energy, your search might just end here.
Enter CHK, the footwear label co-founded by fashion industry veteran Sankar Bora (formerly of DealShare and Myntra), which is rewriting the rules with a daring new collection that puts women front and centre. Named ‘Brat’, the new range debuts with 16 distinct designs, each crafted to marry comfort with contemporary fashion, while celebrating the diversity of women’s style preferences.
In an industry saturated with one-size-fits-all solutions, CHK’s women-first philosophy marks a much-needed shift. A thoughtfully engineered lineup that doesn’t just serve fashion—it empowers it. Each pair in the Brat collection is infused with performance-enhancing features: dual insoles for a customised fit, microfibre uppers, dual laces for versatile styling, and nano-coating to ensure durability. Designed for the woman who demands more—more style, more comfort, more thought behind every step.
And the design language? It’s anything but ordinary. Expect a rich visual palette that ranges from playful pastels and soft shimmer, to bold animal prints, patchwork, and woven textures. From the understated elegance of pewter to statement-making block prints, the collection reflects the expressive mood of modern Indian fashion. These are sneakers that don’t just complete an outfit—they tell your story.
Staying true to its forward-thinking ethos, CHK also embraces sustainability with recyclable boxes and biodegradable packaging, making each purchase as mindful as it is fashionable.
Speaking about the launch, Deepan K Babu, co-founder and CEO of CHK, said: “With today’s launch, we have created the rightful place for women sneaker lovers at the heart of sneaker culture in India. CHK has crafted sneaker designs that celebrate women’s sense of individuality, expression and movement. These sneakers can keep up with every part of women’s lives, from casual wear for college or office to making a fashion statement for those special occasions.”
The collection is now available exclusively on the brand’s official website.
