A poster for “The Super Mario Galaxy Movie” in Yichang, Hubei province, on April 1, 2026. Photo: VCG
China’s Qingming holiday box office fell sharply from a year earlier despite more new releases, more screenings and cheaper tickets, underscoring the lack of a breakout hit to draw moviegoers back to theaters after the Lunar New Year.
China’s cinemas generated 305 million yuan ($44.3 million) in ticket sales during the three-day Qingming holiday from April 4 to April 6, down 19% from a year earlier, according to data from the official China Movie Database. Moviegoing attendance fell 13.8% to 8 million, according to domestic box office tracker Maoyan, even as the number of screenings rose by 40,000 and average ticket prices dropped by 2 yuan.
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