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adidas Originals Celebrates Football as Fashion’s Ultimate Muse at Paris Fashion Week SS26

A year defined by football. Since adidas’ inception, football has been intertwined with the brand’s story, and for the past several decades, the sport’s influence has transcended the pitch – becoming a creative muse on the streets, on the runway, and deep in the archive. A global language of passion, movement, identity, and expression: as…

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