‘Social scrolling is the new channel surfing’: Behind QVC’s TikTok strategy
This story was first reported on and published by Glossy sibling site Modern Retail. QVC is pulling back the curtain on its partnership with TikTok. In April, QVC Group started streaming 24/7 on the social-media platform, broadcasting its products to millions of users. Today, it has a total of five different TikTok channels, including QVC Beauty,…