Business leaders push for stronger Asean ties to tap region’s potential

Business leaders push for stronger Asean ties to tap region’s potential

Business leaders have called for deeper economic integration in the Association of Southeast Asian Nations (Asean) for the bloc to enjoy seamless trade and travel between member states, and fully tap its potential as a region with a young growing middle class.

Speakers at the Hong Kong-Asean Summit 2025 on Tuesday stressed that Asean, while having to overcome challenges stemming from diversity among its 10 members, was an attractive hub with investment opportunities.

Wang Shuguang, president and member of the management committee of financial services company China International Capital Corporation, called Asean an important first step for Chinese companies seeking to go global.

“Asean countries, for sure, are the most important destination [or] the first hub of Chinese companies going global, because this region has … very promising economic growth, a very young population, and a very large retail market,” Wang said at the summit organised by the South China Morning Post.

“I think these are all the factors that attract Chinese investments.”

Asean is home to more than 670 million people, with a median age of 30 and a growing middle class.

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