Buji is a Boston boutique promoting self-expression

ON NEWBURY STREET IN BOSTON, BOUGIE DESIGN IS TURNING FASHION INTO PLAY. KIND OF A FUN COLOR. THIS ISN’T JUST SHOPPING. IT’S AN OPPORTUNITY TO CREATE YOUR OWN STYLE. THIS IS GOING TO BE A CRAZY HAT. AFTER ALL. FASHION IS ALL ABOUT SELF-EXPRESSION. PEOPLE CAN CREATE A CLOTHES FROM THE BEGINNING TO THE END, WHETHER IT’S A T HOODIE, BAG, OR HAT CUSTOMIZATION OPTIONS ARE PLENTY. EMBROIDERY. THEY WANT TO PUNCHING HOLES. THEY WANT TO HANG METAL CHAINS. WE CAN DO IT IN THE SAME TIME. YOU CAN EVEN BRING YOUR OWN LOGO, SAYS LILY ZHAO. BOUGIE IS ONE OF THREE LOCAL BUSINESSES SHE CO-OWNS WITH A GROUP OF EIGHT PARTNERS. THIS CONCEPT ORIGINALLY STARTED FROM CHINA AND IS VERY POPULAR THERE. WE BRING THIS IDEA TO BOSTON. THEY ALWAYS SAY THAT THEY NEVER SEEN THIS BRAND BEFORE. IT’S VERY COOL. THE IDEA GOES A LITTLE SOMETHING LIKE THIS. CUSTOMERS PICK A GARMENT. THERE ARE A LOT OF OPTIONS. AM I BORING IF I GO BLACK? I KIND OF LIKE A BLACK CAP. CHOOSE PATCHES OR PRINTS. WHERE DOES ONE BEGIN? THEY CHOOSE THE DESIGNS THAT WE DO HAVE THOUSANDS OF PATCHES, THOUSAND KINDS OF PRINTS. THEY CAN ALSO BRING THEIR OWN DESIGNS AS WELL AND WATCH IT ALL COME TO LIFE, ALL WITH THE HELP FROM AN ONSITE DESIGNER. ON THIS DAY IT’S MOLLY CHEN. IT’S A COLOR AND THE FONT FROM THIS BOOKLET, THE PROCESS FROM START TO FINISH TAKES ABOUT AN HOUR. WHILE MOLLY AND HER TEAM GET TO WORK ON THE GRAPHICS, GLUING AND SEWING, LILY EXPLAINS THE MEANING BEHIND THE NAME BOUGIE. BOUGIE IS AN EASY, BOLD, AND VERY MEMORABLE. IT IS A CHINESE WORD, LIKE A CHASING FREEDOM. THE CREATIVITY IS A BOUNDARIES, AND THAT’S EXACTLY THE POINT. TO CELEBRATE INDIVIDUALITY, I WANT THEM TO FEEL THAT FASHION IS NOT WHAT THEY BUY. IT’S LIKE WHAT THEY CREATE. THE CLOTHES, SHOW HIS OR HER STORIES. SURE DOES,