Phoebe Gates commented: “When Sophia Kianni and I launched Phia, I didn’t think I’d be onboarding my father – a lifelong Android user, no less. I’ve learned a lot from him over the years – one of the most important takeaways being that the best way to improve any product is to stay close to the people using it.”
She added: “At Phia, that’s our approach: listening to our users to build a smarter way to shop. We heard their feedback, so we launched our Chrome desktop extension last month – and I couldn’t think of a better time than now to throw Bill Gates on the customer service rotation.”
“Phia is now fully synced across platforms to help shoppers find the best prices (new and secondhand), save their favourites, and view their search history – all without messy tabs or second guessing. We can’t wait for you to try it out.”
RTIH AI in Retail Awards
RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries.
As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers’ businesses.
With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.
Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work – resulting in more efficiency and innovation in all areas.
Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.
