Bill Gates predicted 20 years ago that Apple wouldn’t be able to sustain the success of the iPod due to the inevitable rise of smartphones

Bill Gates

In 2005, Bill Gates made a bold prediction about the future of technology that, at the time, seemed almost absurd to some. The iPod, Apple’s beloved music player, was at its peak, and millions of people were walking around with it in their pockets, changing the way we listened to music. But Gates, ever the visionary, saw beyond the iPod and predicted its downfall, long before the iPhone would come to dominate the market. Today, it seems almost prophetic.

A Glimpse into the Future: Gates’ Predictions in 2005

In an interview with the Frankfurter Allgemeine Zeitung back in May 2005, Gates outlined his views on the direction of mobile technology. At the time, Apple was ruling the portable music player market, but Gates didn’t see the iPod as a long-term success. “I don’t think the success of the iPod can last, no matter how good Apple is,” he said. While the iPod was revolutionary, Gates foresaw that consumers would soon demand more than just a music player—they would want an all-in-one device that did much more. And he was right¹.

The Rise of Smartphones: More Than Just a Phone

Gates predicted that mobile phones would become the next big thing, with “more and more features integrated into one device.” In a way, he wasn’t far off, but he failed to foresee just how dominant Apple and Google would become in this new mobile era. While Microsoft was working on Windows Mobile, a platform that would compete with the likes of iOS and Android, it wasn’t able to keep up with the speed of innovation driven by Apple and Google.

Gates, in his 2005 interview, continued by drawing parallels to Apple‘s earlier struggles with the Macintosh. He pointed out that Apple was once dominant in the computer industry but had eventually lost its position, suggesting that the same could happen to the iPod. His argument was that, just like with personal computers, consumers would eventually demand more functionality from their gadgets, and the iPod would be replaced by a more versatile device².

How Apple Beat the Odds

Fast forward to 2007, and Apple’s strategy of betting everything on the iPhone paid off. The iPhone was far more than a music player; it was a phone, a camera, a gaming device, and a computer all in one. Apple had not only revolutionized the phone industry but, in a way, killed off the iPod by making it obsolete. However, Gates wasn’t entirely wrong—he was simply too early in his prediction. Consumers did want more, and Apple recognized that it was the smartphone that would become the future of technology.

What Gates failed to anticipate, however, was how Apple would create a new ecosystem through the App Store, which gave the iPhone endless possibilities for expansion. The iPhone became a gateway to thousands of apps, allowing it to grow into an indispensable device in daily life³.

Looking Ahead: Who Will Win the AI Race?

The world of technology is constantly evolving, and today the biggest conversation is about Artificial Intelligence (AI). Just as Bill Gates predicted the rise of smartphones, today the tech giants are all scrambling to establish dominance in the AI space. We have Microsoft with its Copilot in Windows, OpenAI with ChatGPT, Apple working to enhance Siri, Google developing Gemini, Elon Musk pushing his own AI with Grok, and even Meta with its Llama and Meta AI projects.

This is another turning point for technology, and much like the early days of smartphones, the outcome of the AI race could reshape the way we live. Just as Gates foresaw the smartphone revolution, the next wave of change could come from AI—and it’s anyone’s game at this point. As these companies battle it out, we may witness another historic shift in the tech world.

Bill Gates’ foresight about the decline of the iPod and the rise of smartphones stands as a testament to how deeply the tech industry can change in a relatively short amount of time. The world of technology continues to evolve, with new predictions, new innovations, and new players entering the game. As AI takes center stage, it’s clear that the race for the next big thing is just beginning.

Sources:

  1. “Bill Gates’ Predictions on the Future of Technology.” https://www.cnbc.com/2025/03/26/bill-gates-on-ai-humans-wont-be-needed-for-most-things.html

  2. “The Rise of Smartphones: Bill Gates and the Decline of the iPod.” https://blog.mavigadget.com/bill-gates-prediction-how-smartphones-killed-the-ipod-and-revolutionized-music/

  3. “How AI is Changing the Game: Bill Gates’ Vision of the Future.” https://edition.cnn.com/2024/01/16/tech/bill-gates-ai-gps-interview

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