Star-stacked campaigns are everywhere, but are too many celebrities killing the brand story?
When Dream11 launched its splashy IPL 2025 campaign “Aapki Team Mein Kaun?”, featuring Aamir Khan and Ranbir Kapoor leading rival fantasy teams filled with cricket giants like Rohit Sharma, Jasprit Bumrah, Hardik Pandya and Rishabh Pant, it became an instant internet sensation. Social media erupted with memes, reels, and endless commentary. People quoted dialogues, fuelled…