Central character
Few districts embody a city as clearly as Central does Hong Kong. It is here, nestled between the harbour and the hills, that people and place converge: office workers spill onto the streets, shoppers move between arcades and restaurants, and heritage stone is placed alongside contemporary glass towers. At the heart of this district is Landmark, an address that has long embodied the history and ambition of Hong Kong.
Landmark stands as the city’s most recognisable destinations for luxury retail, dining and contemporary workplaces, with over six decades of history. The complex is part of Hongkong Land’s wider stewardship of Central, a relationship that stretches back 135 years and reflects a deep familiarity with the district’s past, present and future. Over more than a century they have shaped the area with their intimate understanding of how the streets, businesses and local communities interact.
Today, Landmark is entering a new chapter. Hongkong Land has embarked on Tomorrow’s Central, a $1bn (€860m) transformation plan that will unfold over four years and introduce new maison destinations, expanded hospitality and a broader mix of experiences.
Building on Landmark’s history while looking ahead to future needs, the once-in-a-generation project signals a renewed vision for Central – a place where global luxury and local character continue to meet at the heart of Hong Kong life
The Past – A Local Icon
For generations, Landmark has been woven into the daily life of Hong Kong’s Central. The expansive complex sits within an intricate network of 12 interconnected buildings developed by Hongkong Land, a system that has gradually evolved alongside the district itself.
Landmark’s modern identity began to take shape around the early 2000s, but its story stretches back much further, reflecting more than a century of architectural evolution in Central. Throughout that time, it has served as a gateway for international brands entering Hong Kong, becoming a preferred address for maisons establishing a presence in the city, from Cartier opening its first Asia boutique at Prince’s Building in the 1970s – now one of its biggest global flagships – to the arrival of Hong Kong’s largest Hermès boutique in 2018.
Yet Landmark has never been defined by retail alone. Workers pass through its walkways each day, meeting over coffee or visiting a favourite shop on the way home, while visitors to Hong Kong often find themselves instinctively drawn to its arcades.
The Present – A Curated Destination
Today, Landmark continues to occupy a distinctive place in the global luxury landscape. International fashion and jewellery maisons sit next to longstanding local institutions, reflecting both Hong Kong’s global outlook and its homegrown character.
Recent arrivals underscore the destination’s international pull. Schiaparelli has selected Landmark for its first boutique in Asia, while Prada’s three-storey flagship – its largest in the region – includes an “apartment” retail concept. Nearby, Saint Laurent, Miu Miu and Patek Philippe have unveiled new boutiques that add to the offering.
Alongside these names are long-standing businesses that have helped define Central for decades, from local shirtmaker Ascot Chang to Bookazine, welcoming readers since 1986, and Wai Kee Jewellers, a family-run presence since 1965.
The complex has also embraced culture, with Landmark Atrium serving as a venue for major art installations through initiatives such as Art Landmark, including upcoming works by Japanese artist Ayako Rokkaku.
The Future – Bold Horizons
The Tomorrow’s Central project builds on Hongkong Land’s legacy for the future. The transformation will expand Landmark’s mix of retail, hospitality and dining, reinforcing the district’s role as one of Asia’s most dynamic urban centres while shaping an experience that feels distinctly “only in Central”.
By 2028, Landmark will host 10 world-class, multi-storey maison destinations, more than 200 retail shops and around 100 dining concepts, reflecting growing demand for expanded experiential retail and hospitality spaces.
New restaurants hint at that evolution. L’Atelier de Joël Robuchon has recently reopened following a refurbishment, while Terrace Boulud brings chef Daniel Boulud’s French-inspired cuisine to a rooftop setting above Landmark Prince’s.
For the tens of thousands of professionals who work in Central every day – alongside the visitors who pass through – the result will be something familiar yet renewed: a district that continues to evolve while remaining at the heart of Hong Kong’s everyday life.
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