Local governments across China are rolling out a host of summer events, travel discounts, and new tourism products, as part of a national summer holiday cultural and tourism consumption campaign running from early July to late August.
China on Wednesday launched the campaign, with more than 450 million yuan (about 66 million U.S. dollars) worth of consumer vouchers to be distributed. Organized by the Ministry of Culture and Tourism, the campaign aims to improve the supply of seasonal tourism products and services and encourage people to enjoy travel during the summer holidays.
This summer, travelers will find a wider range of options, from mountain escapes and beach trips to family activities, museum visits, and local food experiences as more than 30,000 culture and tourism events are planned across the country.
Qinghai, which hosted the launch event, is promoting new scenic and self-drive routes that highlight its mountains, rivers, and cultural attractions.
“This summer, Qinghai is leveraging its plateau ecological advantages to build a distinctive brand around mountain climbing and snow mountain viewing. We are coordinating over 1,000 integrated activities across agriculture, sports, culture, tourism, commerce and wellness, ensuring that policies promoting cultural and tourism consumption directly benefit the public,” said Ma Li, deputy director of Qinghai Provincial Department of Culture and Tourism.
The province will also offer 20 million yuan in tourism vouchers for tickets, accommodation, tour packages, and transportation.
Local governments across China roll out summer events, discounts to boost holiday travel
Heavy rains triggered by Typhoon Bavi have been lashing northeast China’s Liaoning Province since Sunday, with the provincial capital Shenyang recording an average precipitation of 188.7 millimeters as of Tuesday.
As Bavi started to move northward Sunday, many parts of Liaoning experienced heavy rains, particularly in central Liaoning.
According to the latest weather forecast, the heavy rain will continue throughout Tuesday.
In some areas of Shenyang, cumulative precipitation at multiple monitoring stations has already exceeded 420 millimeters over the past 30-plus hours. Shenyang’s average annual rainfall is approximately 615 millimeters, meaning some areas received more than 70 percent of their typical yearly total in just over 30 hours.
Due to the heavy rainfall, several rivers in Liaoning Province are now experiencing significant rises in water levels. Nine rivers, including the Liaohe River, the Hunhe River and the Taizi River, have already exceeded their warning levels, and 43 reservoirs across the province have surpassed their flood control limits.
The provincial river and reservoir management service center has issued its first flood alert of the year.
In response to the heavy rain, local authorities have evacuated more than 360,000 people across the province.
On Tuesday, Shenyang continues to maintain the Level I urban flood emergency response declared on Monday.
Enterprises and public institutions are operating remotely. Schools and kindergartens are closed, while tourist attractions are shut down. Passenger transport services are suspended, with some subway lines and station exits remaining closed.
Typhoon Bavi triggers heavy rainfall, flood alert in northeast China’s Liaoning Province

