April 10, 2026, 5:06 a.m. ET
Oglewood Avenue is closing its doors in May, as the white brick building on Broadway transitions from selling potted plants to cups of coffee.
Owner Jade Pacifico announced the transition on social media on April 8, sharing that her pandemic-born plant hobby is slowing down but that her entrepreneurial spirit is ramping up. Since opening Oglewood Avenue six years ago, Pacifico opened a botanical bar with a matching gift shop at Emory Place. She’s now in the midst of creating another sultry space for cocktails in Knoxville.
Pacifico plans to open Good Neighbor as the coffee shop replacing the plant shop at 3524 N. Broadway. What we know about the concept comes from her social media post, which mentioned Good Neighbor is slated for a fall opening.
Knox News reached out to Pacifico for more details but has not heard back.
“Last year,” the post said, “I realized I absolutely love hospitality, beverage creation and serving the city through social gatherings and community with @motherbarknox and @daughterbarknox.”
Oglewood Avenue closing amid Pacifico’s growing business portfolio
Oglewood Avenue is sticking around for the next month, with all plants and goods marked 20% off.
“Oglewood has been my entire life for the last half decade and your support, love, community efforts and kindness has meant the absolute world to me,” the post said. “Words don’t begin to describe all the ways you all have changed my life for the better.”
Graduating from the University of Tennessee at Knoxville with a degree in microbiology and chemistry, Pacifico never envisioned herself as a business owner. Six years later, she is about to own three.
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Pacifico opened Mother Bar in October 2025 with her husband Dylan, changing their plans for a wedding to a courthouse elopement to make sure the business was ready on time. The trendy cocktail bar has made waves in Knoxville’s beverage scene in its first six months, which has led the couple to land on opening a second cocktail bar named Daughter Bar on the level above.
“This was not on the books at all,” Pacifico previously told Knox News. “But we were running into a capacity issue.”
That upstairs space was home to Mother Shop, which Pacifico later merged with Oglewood Avenue to make way for the second drink concept expected to open in the coming months. The new bar is expected to be sexier, sultrier and filled with old jazz records.
But it all started with Oglewood Avenue, which Pacifico said “has been a labor of love for the last six years.”
Knox News reporter Joanna Hayes covers restaurants and retail for the business growth and development team. Email: joanna.hayes@knoxnews.com; Instagram: @knoxeat65. Sign up for Joanna’s Eat65 email newsletter to get the latest drink and dining news, as well as restaurant recommendations, at knoxnews.com/newsletters.
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