Handsome, a fashion company, will open a large flagship store of “TIME,” the No. 1 women’s clothing ..

Handsome, a fashion company, will open a large flagship store of “TIME,” the No. 1 women’s clothing brand in Korea, on luxury streets in Cheongdam-dong, the center of luxury fashion. It is a global showroom that presents Time’s heritage and future direction, and the plan is to raise the brand’s quality to the level of global luxury goods.

On the 6th, Handsome, a fashion company affiliated with Hyundai Department Store Group, announced that it will open Time’s first flagship store “Time Seoul” on luxury streets in Cheongdam-dong, Gangnam-gu, Seoul on the 7th. Starting with “The Cashmere” in 2018, Handsome has operated flagship stores such as “System,” “Mui,” “EQL,” “Tom Greyhound,” and “Kith.”

The Time Seoul store covers a total of 1,858 square meters (about 562 pyeong) from the second basement floor to the fourth floor above the ground. It is the largest of the 1,300 stores and flagship stores operated by Handsome. Time line-up products such as Time (Women), Time Homme (Men), and Time Paris (Global) will be sold. It also introduces products exclusively for flagship stores every season. All new products will be released one week before the official release date.

“It is very unusual for a domestic fashion brand, not a global luxury brand, to operate the entire building as a flagship store,” a Handsome official said. “We met the standards of global luxury brands not only in the size and location of the store, but also in the overall operation of space composition and contents.”

The first floor of Time Seoul is a space to showcase lifestyle products that will be introduced for the first time at the flagship store, along with the main exhibition space that shows the brand’s identity. It will sell more than 100 kinds of lifestyle products, including tableware, which have collaborated with famous domestic and foreign artists.

The second floor, along with the Time Women’s Line, will introduce the “Burton Bar,” which will replace the buttons of the Time product to suit customers’ taste. The price of buttons is 5,000 won to 10,000 won each. If you leave it to customization, you can work in a professional repair room for free and deliver it to customers in the store within up to three days.

Along with the men’s lineup, the third floor will consist of products from the new line “Time Paris” newly launched to target the global fashion market in 2023.

On the fourth floor, there will be its own food and beverage (F&B) brand “Café TIME.” As a European casual dining space, you can enjoy brunch menus, burgers, coffee, and wine.

An official from Handsome said, “We plan to speed up the luxury of the time brand through differentiated spaces and services, while expanding our contact points with domestic and foreign customers,” adding, “We will continue to introduce a variety of upgraded contents such as services as well as solo products using flagship stores.”

Since last year, Time has been targeting the global market in earnest, holding exclusive presentations twice a year in France during Paris Fashion Week.