If there’s one time of year to refresh your wardrobe without the guilt, it’s Black Friday. This year’s sales are serving up everything from cozy winter essentials to those statement pieces you’ve been eyeing all season. Whether you’re building your capsule wardrobe or hunting for that perfect holiday party dress, these deals are too good to scroll past.
I’ve rounded up the best Black Friday fashion sales across 13 top retailers, complete with what’s actually worth buying right now. Let’s get into it.
White House Black Market – 40% Off Entire Purchase
White House Black Market is coming through with a massive 40% off your entire purchase this Black Friday, and honestly, this is the time to invest in those elevated basics you’ll wear on repeat.
What to Shop:
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Their iconic Slim Leg Pants in every color—these are work wardrobe staples that never quit
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Structured blazers that take you from meetings to dinner seamlessly
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Cashmere sweaters that feel luxury without the luxury price tag (especially with 40% off)
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The perfect black dress—because you can never have too many, and theirs fit like a dream
This is sophisticated style that doesn’t scream “I tried too hard,” and at 40% off, you can finally build that polished wardrobe you’ve been pinning on Pinterest.
Nordstrom – Up to 60% Off
Nordstrom’s Black Friday sale is legendary for a reason. They’re offering up to 60% off across thousands of items, including designer brands that rarely go on sale.
What to Shop:
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Designer denim from brands like AGOLDE, Good American, and Madewell
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Winter coats such as Zella puffers and sleek wool coats from Ted Baker
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Boots for days: ankle booties, knee-highs, and those trendy lug-sole styles
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Fine jewelry and watches that make perfect gifts (or self-gifts, no judgment)
The best part? Nordstrom’s return policy is unmatched, so you can shop confidently knowing exchanges are a breeze.
Macy’s – Doorbuster Deals + Extra Savings
Macy’s Black Friday event is perfect for stocking up on everything from everyday basics to special occasion wear. Expect major doorbuster deals plus extra percentage-off coupons that stack for serious savings.
What to Shop:
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Designer handbags from Michael Kors, Coach, and Kate Spade at 40-60% off
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Calvin Klein and DKNY apparel at steep discounts
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Cozy loungewear sets that are perfect for holiday hosting at home
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Statement jewelry pieces to elevate your holiday outfits
Pro tip: Sign up for their emails before Black Friday to get the best coupons sent straight to your inbox.
Anthropologie – Extra 40% Off Sale
Anthropologie’s boho-chic aesthetic meets serious savings with an extra 40% off sale items during Black Friday. If you love unique pieces with personality, this is your moment.
What to Shop:
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Flowy midi dresses perfect for holiday gatherings
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Embellished sweaters and cardigans that feel special
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Wide-leg pants and jumpsuits that are effortlessly stylish
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Their home section (because you know you’ll wander over there too)
Anthropologie’s sale section already has gems, and that extra 40% off makes it absolutely irresistible.
Free People – 40-50% Off Sitewide
Free People is bringing 40-50% off sitewide, and if you’ve been watching their flowy dresses and cozy layers, now’s the time to pounce.
What to Shop:
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Oversized sweaters and cardigans perfect for layering
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Vegan leather jackets that give effortless cool-girl vibes
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Flowy maxi dresses you can style year-round
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Their activewear line FP Movement has stylish leggings and sports bras that actually perform
Free People‘s aesthetic is all about that lived-in, collected-over-time look, so mixing sale pieces with your existing wardrobe is easy.
Everlane – Choose What You Pay
Everlane’s Black Friday approach is different—and we love it. Their Choose What You Pay event lets you pick your price on select styles, with savings up to 70% off.
What to Shop:
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The Day Heel which is comfortable enough for all-day wear, chic enough for everything
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Italian leather bags that look way more expensive than they are
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Organic cotton basics in every neutral shade
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Sustainable denim that fits like it was made for your body
Shopping Everlane during Black Friday means scoring their transparent pricing at even better rates.
Revolve – Up to 65% Off
Revolve is where to go when you want that Instagram-worthy outfit, and their Black Friday sale offers up to 65% off thousands of styles.
What to Shop:
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Party dresses that photograph beautifully (hello, holiday season)
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Designer jeans from brands like FRAME, Citizens of Humanity, and Paige
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Statement coats and blazers from contemporary brands
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Trendy accessories like mini bags and bold jewelry
If you’re building outfits for New Year’s Eve or holiday parties, Revolve‘s sale is a goldmine.
Shopbop – Up to 30% Off
Shopbop brings the designer goods with up to 30% off sitewide during their Black Friday event. While the percentage might seem smaller, remember—these are designer pieces that rarely see discounts.
What to Shop:
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Luxury denim from brands like RE/DONE and Rag & Bone
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Designer sneakers from Golden Goose and Common Projects
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Investment handbags from Mansur Gavriel and Staud
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Contemporary brands like Anine Bing and Nili Lotan
This is where you invest in those forever pieces that elevate everything else in your closet.
Net-a-Porter – Up to 50% Off
For the luxury lovers, Net-a-Porter’s Black Friday sale offers up to 50% off on designer pieces you’ve been dreaming about.
What to Shop:
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Designer knitwear from brands like The Row and Totême
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Statement outerwear from Max Mara and Loro Piana
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Luxury shoes from Jimmy Choo, Gianvito Rossi, and Manolo Blahnik
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Designer bags that hold their value and elevate every outfit
This is splurge territory, but if you’re going to invest in luxury, Black Friday is the smartest time to do it.
Saks Fifth Avenue – Up to 70% Off
Saks goes all out for Black Friday with up to 70% off designer fashion, making luxury surprisingly accessible.
What to Shop:
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Designer dresses from brands like Alice + Olivia and Tory Burch
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Cashmere everything—sweaters, wraps, and cozy essentials
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Designer shoes at prices that won’t make you wince
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Statement jewelry and accessories to gift (or keep)
Saks’ curation means you’re getting the best of the best, even in their sale section.
Bloomingdale’s – Up to 60% Off + Extra Savings
Bloomingdale’s Black Friday event features up to 60% off plus opportunities for extra savings with their loyalty program.
What to Shop:
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Contemporary brands like Vince, Theory, and Eileen Fisher
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Designer denim from premium brands
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Cozy winter layers—think cashmere, wool, and luxe knits
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Beauty and fragrance gifts with purchase offers
Sign up for their Loyallist program before shopping to maximize your savings with exclusive offers.
J.Crew – 40-60% Off + Extra 50% Off Sale
J.Crew is bringing serious discounts with 40-60% off sitewide plus an extra 50% off sale items. Their classic American style never goes out of fashion.
What to Shop:
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Their legendary cashmere sweaters in every color
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Tailored blazers and trousers perfect for work
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Cozy pajama sets that make great gifts
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Classic outerwear like puffer coats and wool peacoats
J.Crew’s timeless pieces are the backbone of a great wardrobe, and these prices make stocking up a no-brainer.
Your Black Friday Shopping Strategy
Here’s how to maximize these sales:
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Shop Early: The best sizes and colors go fast, especially in popular items. Set your alarm for when sales go live.
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Make a Wishlist: Browse now and add items to your cart or wishlist so you’re ready to checkout when discounts drop.
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Know Your Measurements: Especially when shopping online sales with limited returns, knowing your exact measurements saves headaches.
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Check Return Policies: Each retailer has different holiday return windows—some extend into January, which is perfect for gift shopping.
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Layer Discounts: Many stores let you stack discounts—sale prices plus Black Friday codes plus cashback apps. Every percentage point counts.
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Invest Strategically: Use these sales for investment pieces you’ll wear for years: quality outerwear, leather bags, classic boots, and timeless basics.
The Bottom Line
Black Friday 2025 is serving up some of the best fashion deals we’ve seen, from White House Black Market’s 40% off everything to Net-a-Porter’s luxury markdowns. Whether you’re refreshing your work wardrobe, hunting for holiday party outfits, or finally investing in those designer pieces, these sales make it possible without the sticker shock.
The key is knowing what you actually need and shopping strategically. These aren’t just discounts—they’re opportunities to build a wardrobe you’ll love wearing every single day.
Happy shopping, and may your cart be full and your buyer’s remorse be nonexistent.