Many high street retailers launch similar schemes to allow customers to become members and unlock members-only features and discounts.
The popular fashion retailer’s customers can now join Club New Look where they can “unlock exclusive price drops, prize draws and early access to offers and edits.”
The roll-out marks the latest milestone in the company’s digital transformation journey which has involved significant investment in technology and customer data.
Here’s what we know about New Look’s first-ever loyalty programme.
What is Club New Look and how can you join?
Anyone can join the loyalty scheme at New Look for free and save money on their shopping.
Members-only benefits:
- 25% off welcome offer online – online only, on full-priced items (T&Cs apply)
- Exclusive ‘Club Prices’ – weekly drops of special pricing on select full-price products
- Early access – to sales, new launches and promotional events
- Chance to win – entry into exclusive member-only prize draws and competitions
Those who join the loyalty scheme will receive a 25% off discount to be used once online and it will be valid for use for up to four weeks after joining. The discount can’t be used on sale or reduced items.
UK high street shops that no longer exist
You can join the loyalty scheme via the New Look website.
In the last week, New Look, which has 338 stores across the UK, launched its winter collection of clothes including jumpers, scarves, coats and occasion wear for the season with greens and browns being a popular theme.
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Helen Connolly, CEO of New Look, said: “At New Look, we’re always exploring ways to better recognise and reward our customers.
“Club New Look is our new loyalty proposition, designed to offer exclusive, added-value benefits that make our members feel seen, appreciated and inspired. Following a successful soft launch, which saw 500,000 customers joining our club, we are now aiming to have 800,000 members by the end of the financial year.
“We’re excited to roll this out nationally as part of our ongoing strategy to create a more digitally driven, personalised and rewarding shopping experience.”
