On 23rd April 2026, Business of Apps London (formerly App Promotion Summit) returns, bringing together over 1,000 senior leaders across marketing, product, CRM and revenue to shape the next phase of the global app economy.
What’s in it for you?
- Explore the strategies defining app growth in 2026 through new networking programmes and exclusive vertical forums.
- Learn how to scale intelligently with insights on AI-enabled marketing, retention, subscriptions, privacy centric user acquisition and more.
- Connect with leading app platforms, networks and agencies in our expanded marketplace and access intelligence that drives measurable results.
New for 2026
More people. More access. More depth
With 1,000+ attendees, the introduction of The Retreat, focused Vertical Forums, and a dedicated Meetings Programme, Business of Apps London 2026 sets a new benchmark for strategic connections and insight.
Call for speakers
Want to share your expertise with our audience? We are looking for speakers to join a stellar line up to share transformative ideas and actionable insights.
Partnership opportunities
Do you want to connect with decision makers from the world’s leading apps in an environment that leads to authentic relationships? Get in touch to reserve your spot in our exhibition area or contribute to the agenda.
Register now. See you in London.
