Time to upgrade your closet and style with Prime Big Deal Days! From Oct. 7 to Oct. 8, Amazon will be slashing prices on clothing, shoes, accessories and more. Yes, even the luxury items!
From essentials like underwear to denim goods, there will be hundreds of deals to choose from. Our Shop TODAY editors spent hours combing through hidden deals to find a one-and-done outfit, boots, sweaters, cardigans and more to enhance your fall capsule wardrobe. Whether you’re starting your holiday shopping now or looking to upgrade your seasonal wardrobe, there’s something for you.
But don’t sleep on this two-day sale, as some Prime Day deals only last 24 hours. Scroll below to discover the best in fashion deals and all our favorite things we’re adding to our carts!
Amazon Prime Day women’s fashion deals
Look casual and effortless with these T-shirt essentials that come in a pack of two. No matter the season, you can’t go wrong with a fresh set of black and white tees to pair with your favorite bottoms.
Sleep in comfort and in style with these stretchy pants from Tommy Hilfiger. The style offers a flattering mid-rise waist with a logo design that enhances your curves, while offering the ultimate coziness for those sleepy nights.
From morning jogs to coffee runs, this half zip does it all. Lightweight, comfy, and easy to throw on, it’s the perfect mix of sporty and casual.
This oversized denim shirt jacket layers like a dream — heavy enough to keep you cozy, yet relaxed enough to throw over anything. The kind of piece that only gets better with wear.
Bomber jackets are editor-approved for their comfort and waist-defining element. The material is lightweight, functional (thanks to the added zipper on the sleeves) and durable. It’s a timeless classic that will offer you all-day warmth during fall.
This oversized crewneck sweater has that effortless, slouchy fit you’ll want to live in. Perfect for coffee runs, couch days or layering over leggings.
Associate editor Allie Wise is adding this chic cardigan to her cart this Prime Day. Not only is it super soft and cozy, but it also looks great draped over a classic white T-shirt and pair of skinny jeans. Right now, it is 30% off.
These jeans encompass a super-stretch construction that provides a figure-flattering fit. The classic straight leg and back pockets offer a feminine look to the wearer. Many shoppers rave about the stretchiness of these jeans and one said, “feels like yoga pants.”
Bootcut jeans will always be a classic choice for those who need versatility in their looks. While these jeans run a bit long, many shoppers say the quality is superior and offer a great fit.
Heading to a cold destination? This lightweight and packable jacket is durable, water-repellent and will keep you insulated during cold conditions. One shopper said that it is easy to pack into luggage without being bulky.
Amazon Prime Day men’s fashion deals
Soft, basic and a classic style to pair with all your jeans and shorts. This crewneck T-shirt from Gap offers a great fit and is made with 100% cotton, which feels high-quality.
Update your underwear drawer with these moisture-wicking boxer briefs. The multi-pack comes in grey and black to offer some versatility to your outfits. According to shoppers, these don’t ride up and feel very soft.
These ratchet belts swap traditional belts for a sleek, adjustable track system that gives you the perfect fit every time.
This unisex pullover hoodie will keep you warm in the chilly fall season. It’s thick and doesn’t feel too big when you wear it. Many shoppers say the cotton construction feels plush and has a heavier weight compared to other hoodies — a classic outerwear piece to layer with all your coats.
The straight-leg design is simple and classic, while offering some stretch throughout the fit.
Amazon Prime Day women’s accessory deals
Small but mighty should be this cardholder’s slogan. This soft leather bifold wallet slips easily into any bag while keeping your essentials organized and protected with RFID-blocking tech.
Protect your eyes with these polarized sunglasses from Sojos. The hexagonal shape offers an edgy vibe and blocks 99.99% of harmful UVA and UVB rays. They can be worn for outdoor activities or everyday lifestyle.
Stay cozy all winter long with this lightweight pashmina scarf that comes in over a dozen unique hues. This stylish accessory works as a great accent to any outfit and provides an extra layer of warmth. Score it now for under $25.
Carry all your essentials, laptop and clothes in this travel backpack. Its lightweight, water-resistant construction is ideal for travelers looking for a comfortable yet spacious design. I [Espinal] used to wear this backpack to all my events and it carried so much in it, including a day’s worth of travel.
Amazon Prime Day undergarment deals
This wireless bra is considered a bestseller among shoppers for its soft material, supportive fit and overall comfort. It offers great coverage and looks smooth under clothes without feeling constricting.
Shape and lift your waistline with this comfortable bodysuit featuring seamless lines. Many customers rave about how well this piece snatches your waist without feeling super tight. Plus, it comes in other neutral colors to wear under your outfits.
Amazon Prime Day shoe deals
A pair of black shoes is great for restaurant workers or anyone who needs to look polished yet comfortable. These offer a classic and versatile vibe to your outfits, without compromising all-day support.
I [Espinal] have worn these loafers for the past two years, and they offer all-day comfort even when commuting on foot. The exterior is easy to clean and it maintains its structure even during rainy days.
Amazon Prime Day jewelry deals
These chunky earrings are lightweight and will feel comfortable to wear all day. The chunky design is hypoallergenic and they make a statement whenever you need to add a pop of glitter.
Going on a night out? Pop these right into your ear for a glitzy vibe. These earrings feature 14K gold and are a dainty option whenever you want something elegant but without the added weight.
How we chose
We meticulously combed through over 350,000 deals during Prime Big Deal Days 2025 to determine the absolute best Prime Day deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
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