Hong Kong Tourism Board has appointed seasoned marcomms professional Sydney-based Cindy Gilbert as senior manager, Marketing & Public Relations for Australia, New Zealand, and the South Pacific.
Reporting to Karen Macmillan, HKTB Director for Australia, New Zealand & South Pacific, Gilbert will lead the consumer marketing and public relations strategies that promote Hong Kong as a world-class leisure travel destination across these key markets.
With extensive experience in the travel industry, Gilbert brings a proven track record in delivering impactful branding initiatives and integrated campaigns. Her career includes senior roles at Emirates, Royal Caribbean and CAPA (Centre for Aviation), where she successfully developed and executed initiatives that drove engagement and brand growth.
“As an avid traveller, Hong Kong represents the best of all things travel – food, culture, events, style, and the great outdoors,” Gilbert said. “With its fascinating duality – East meets West, old meets new, chic meets street, city meets nature – there’s always something new to explore.
“I look forward to bringing my expertise to Hong Kong Tourism Board to build on the destination’s growth and appeal in this region, with a 33% year-on-year increase from Australian visitors and 35 per cent from New Zealand in the first half of 2025.”
HKTB’s former senior manager, Marketing & PR, Jess Rowden, has returned to her homeland in Ireland after almost eight years with the organisation.
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