In short, the budget retailer plans to increase the amount of products sold for £1.
Eventually, the number of grocery items sold at £1 will increase to 60 per cent.
It will also roll out £1, £2, and £3 grocery pricing across all stores in phases between now and September.
Barry Williams, managing director, told The Grocer: “Customers have told us loud and clear during these trials that they will back a simpler, more focused Poundland that keeps its promise of amazing value.
@Poundland your managers are an absolute Joke, Just told me poundland policy is now to have empty shelfs for items out of stock rather than putting out of stocj sign or replenishing the shelf.
No wonder poundland is on a downturn
— joe warren (@mufc_warren) August 20, 2025
“We’ve heard them, and the clear success of our pilot is why I’m confident that a Poundland that’s focused on the simple value our customers expect, can have a bright future.”
Poundland’s parent group, Pepco, said it put the group up for sale after the government’s increase in national insurance and business rates in April, which it said would “add further pressure to Poundland’s cost base”.
A former Poundland director said the brand had “lost its way” by becoming “far too complicated and confusing for customers” with such an array of different price points.
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Barry Williams, Poundland’s managing director, said sticking to the £1 price point had prevented it from selling products that customers had to visit rival stores to buy.
The chain billed the move as switching from being a “single price” to a “simple price” retailer.
At the time, Williams said: “This is a way to broaden our proposition in a measured way that stays true to why people love Poundland.”
