Photo-Illustration: by The Cut; Photos: Retailers
The four-day sales event that is Prime Day has officially started. We spent hours sifting through all the best fashion deals so you don’t have to. Read on for discounted dresses, denim, shoes, accessories, undergarments, and more from brands such as Caroline Constas, Ulla Johnson, Madewell, Vince, and more. You’ll be shocked to see that Amazon actually does have some cute stuff if you know where to look and what to search for. That’s our job, though; all you have to do is sit back and scroll. Oh, and if you can’t justify shopping Amazon Prime Day deals this year, we also made an Anti–Prime Day/Bezos list of sales you’ll love.
For every other deal, head on over to our list of best early Amazon Prime Day deals.
➼ Best Dress Deals
➼ Best Denim Deals
➼ Best Top Deals
➼ Best Shoe Deals
➼ Best Accessory Deals
➼ Best Activewear Deals
➼ Best Undergarment Deals
The Drop is Amazon’s best in-house fashion label by a mile — it’s your best bet if you want to find cute clothing without the Shopbop price tag.
The sweetest drop-waist dress for summer nights and weekend trips, it’s easy to slip on and requires little to no styling.
For more formal occasions, I have my eyes on this Ulla Johnson midi. The puff sleeves and ruched bodice are fun but not overly trendy.
This ASTR the Label dress is lightweight and effortless but slightly sexier than the average summer sundress, which I love.
Don’t be scared! Low-rise jeans aren’t so bad in the form of a straight-leg silhouette with plenty of room around the thighs.
The longer the better when it comes to jean shorts. I’d size up in these for a baggy, relaxed fit.
My white tanks are in heavy rotation right now. This aquamarine one will make me feel like I’m spicing things up without changing my go-to outfit formulas.
Some of the best fashion finds on Amazon are from Le Bop, Shopbop’s in-house basics brand. This striped vest is made from stretchy, lightweight terry cloth (it’s also available in a beige colorway).
Okay, hear me out: I know you don’t feel like buying an alpaca sweater in 90-degree weather. But you’ll be happy you did come fall — especially since this one is cobalt blue, the perfect length, and 30 percent off.
At 2.5 inches, this heel is the perfect height for a summer sandal. The pale-pistachio color is nice, too.
I actually can’t believe how cute these are, considering the fact that they are also practical, functional, and cushioned. A rare occurrence!
Whether you get them in black or brown, these pumps are a closet staple that you’ll be able to wear with everything.
Say hello to your new favorite beach bag (that’s under $100!).
If you need a new pair of everyday earrings, add this under-$10 pair to your cart.
B-Low the Belt is one of my favorite belt brands, and it’s available on Amazon. Contemporary designs like this one will make even your laziest outfits look intentional.
Whether you’re into tennis or not, you’ll get so much wear out of a black athletic dress.
When it’s too hot for leggings, these mid-length biker shorts are what you’ll want to wear to Pilates and other low-impact workouts.
Reviewers — especially those with large busts — say this strapless bra is a game changer in terms of comfort and support. It’s also seamless under clothes. “Where has this been all my life?!?” one person wrote.
As a small-chested girl, I love a barely-there bralette — this one is breathable, unlined, and supersoft. It features a hook-and-eye closure in the back, which is nice if you want to customize the fit.
Another top-rated bra on Amazon is this convertible one from Bali. The underwire provides support without sacrificing comfort, and the spacer cups are so breathable.
